Description
Audiense MCP - Connect Google Gemini with Audiense Insights
Audiense MCP brings the power of Audiense Insights directly into Google Gemini, enabling seamless AI-powered audience analysis through the Model Context Protocol (MCP). This extension bridges your favorite AI assistant with Audiense's industry-leading audience intelligence platform, transforming how you research, understand, and engage with your target audiences.
What is Audiense MCP?
Audiense MCP is a Chrome extension that integrates Audiense Insights tools directly into Google Gemini's interface. Using the Model Context Protocol (MCP), Gemini can now access and execute Audiense tools to retrieve audience data, analyze social insights, and generate marketing intelligence—all through natural language conversations.
Instead of switching between applications or manually copying data, simply ask Gemini to analyze an audience, explore social insights, or retrieve marketing analytics. The extension handles the communication between Gemini and Audiense's MCP server, executing tools and displaying results directly in your conversation.
Key Features
🔗 Seamless Integration
The extension injects an intuitive MCP button directly into Gemini's interface. One click attaches the necessary instructions that enable Gemini to understand and use Audiense tools. No complex setup required—just connect and start asking questions.
🛠️ Full Tool Access
Access the complete suite of Audiense Insights tools through natural conversation:
Retrieve detailed audience reports and demographics
Analyze audience interests, behaviors, and affinities
Explore social media insights and influencer data
Generate comparative audience analysis
Access marketing intelligence and recommendations
⚡ Real-Time Tool Execution
When Gemini determines it needs audience data to answer your question, the extension automatically detects the tool call, executes it against the Audiense MCP server, and renders the results directly in your conversation. The entire process happens in seconds.
🔐 Secure OAuth Authentication
Connect securely to your Audiense account using industry-standard OAuth 2.0 authentication. Your credentials are never stored by the extension—authentication is handled directly with Audiense's servers.
🎯 Smart Tool Detection
The extension uses advanced pattern detection to identify when Gemini wants to use an Audiense tool, supporting multiple formats including JSONL streaming for real-time responses.
📋 Auto-Execute Options
Configure the extension to automatically execute tool calls or review them before execution. You're always in control of what data is retrieved and when.
How It Works
Install & Connect: Install the extension and connect to your Audiense account through OAuth authentication.
Attach Instructions: Click the MCP button in Gemini and attach the system instructions. This tells Gemini about the available Audiense tools and how to use them.
Ask Questions: Start a conversation with Gemini about your audience research needs. For example:
"Analyze the audience interested in sustainable fashion"
"What are the top interests of my tech startup audience?"
"Compare the demographics between these two audience segments"
"Find influencers that resonate with fitness enthusiasts"
Automatic Execution: When Gemini needs audience data, it generates a tool call. The extension detects this, executes the request against Audiense's servers, and displays the results.
Continue the Conversation: Gemini incorporates the results into its response, providing insights, recommendations, and analysis based on real Audiense data.
Why Install Audiense MCP?
For Marketing Professionals
Accelerate audience research with AI-powered analysis
Get instant insights without leaving your AI assistant
Generate data-driven marketing strategies in minutes
Combine Gemini's analytical capabilities with Audiense's audience data
For Social Media Managers
Quickly identify audience interests and behaviors
Discover relevant influencers for campaigns
Understand audience demographics at a glance
Create targeted content strategies based on real data
For Market Researchers
Streamline audience segmentation analysis
Compare multiple audience segments efficiently
Generate comprehensive audience reports through conversation
Export insights for presentations and reports
For Agencies
Serve clients faster with AI-assisted research
Provide data-backed recommendations instantly
Scale audience analysis across multiple accounts
Deliver insights during client calls in real-time
Use Cases
Campaign Planning
"I'm planning a campaign for eco-friendly products. Can you analyze the audience interested in sustainability and tell me their top media consumption habits?"
Competitor Analysis
"Compare the audience following our brand versus our main competitor. What are the key differences in demographics and interests?"
Influencer Discovery
"Find influencers that would resonate with millennial parents interested in educational technology."
Content Strategy
"Based on our audience's interests, what content themes should we focus on for Q1?"
Market Expansion
"Analyze potential audiences in the European market for our fitness app. What segments show the most promise?"
Requirements
Google Chrome browser (version 116 or higher)
Active Audiense Insights account with API access
Access to Google Gemini (gemini.google.com)
Privacy & Security
Audiense MCP is designed with privacy in mind:
OAuth 2.0 authentication ensures your credentials are never stored locally
All communication with Audiense servers uses secure HTTPS connections
The extension only activates on gemini.google.com
No personal data is collected or transmitted to third parties
Tool execution requires explicit user action or opt-in auto-execution
About MCP (Model Context Protocol)
The Model Context Protocol is an open standard that enables AI assistants to securely connect with external tools and data sources. By implementing MCP, Audiense MCP allows Gemini to access real-time audience intelligence while maintaining security and user control.
Support
For questions, feedback, or technical support, visit www.audiense.com or contact our support team. We're committed to helping you get the most out of AI-powered audience intelligence.
Transform your audience research workflow. Install Audiense MCP and start having data-driven conversations with Google Gemini today.
Audiense MCP is developed by Audiense, the leading audience intelligence platform trusted by brands, agencies, and researchers worldwide.