The Lab

Automatically see featured beauty products on youtube videos and add to cart! The LAB integrates shopping and streaming on one platform. When watching beauty videos on youtube users often open multiple tabs to purchase products on different websites. We are simplifying the checkout process for users The Lab, is like Youtube meets Sephora, marrying users’ desire to shop and watch at the same time. While watching your favorite beauty blogger users can simply add the makeup products featured to their cart. Being able to automatically see the featured products makes users happier and increases conversion rates for beauty brands.