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The online advertising ecosystem is one of the main funding sources of the internet, allowing users to get access to multiple types of services for free, from Facebook to their favorite newspaper. Most of the ads delivered are based on the user's online behavior (Online Behavioral Advertising)....
Digital advertising is arguably the primary source of funding sustaining the current Internet. The attractiveness of online advertising for advertisers, compared to other traditional forms of publicity (e.g., TV, radio, or newspaper), is its ability to deliver personalized ads. The key point for...
This tool allows the user to remove the niche interests (for Interest Based Ad Targeting) that could pose a privacy risk for the user